Shoveling Smoke : Advertising and Globalization in Contemporary India /

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An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.

Detalles Bibliográficos
Autor principal: Mazzarella, William, 1969- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, 2003.
Colección:Book collections on Project MUSE.
Temas:
Internationalisatie.
Consumptie.
Reclame.
Werbung
Marketing.
Globalization > Economic aspects.
Consumption (Economics)
Advertising > Social aspects.
Advertising.
BUSINESS & ECONOMICS > Advertising & Promotion.
Mondialisation > Inde.
Marketing > Inde.
Publicite > Aspect social > Inde.
Globalization > Economic aspects > India.
Consumption (Economics) > India.
Marketing > India.
Advertising > Social aspects > India.
Advertising > India.
Indien
India.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.
Descripción Física:1 online resource (378 pages): illustrations
ISBN:9780822385196

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