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The 'Glocalization' of Mobile Telephony in West and Central Africa : Consumer Appropriation and Corporate Acculturation: A Cas /
This book examines the 'glocalization' - the adaptation of a global telecommunication technology to local particularities - in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephon...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore, Maryland :
Project Muse,
2018
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |