Rube Tube : CBS and Rural Comedy in the Sixties /

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"Historian Sara Eskridge examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in...

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Bibliographic Details
Main Author: Eskridge, Sara K. (Author)
Format: Electronic eBook
Language:Inglés
Published: Columbia, Missouri : University of Missouri Press, [2018]
Series:Book collections on Project MUSE.
Subjects:
CBS Television Network.
CBS Television Network > History.
Television programs > Social aspects.
Situation comedies (Television programs)
Popular culture.
Country life on television.
PERFORMING ARTS > Reference.
PERFORMING ARTS > Television > History & Criticism.
Culture populaire > États-Unis > Histoire > 20e siecle.
Émissions televisees > Aspect social > États-Unis > Histoire > 20e siecle.
Comedies de situation > Histoire et critique > États-Unis.
Vie rurale à la television.
Popular culture > United States > History > 20th century.
Television programs > Social aspects > United States > History > 20th century.
Situation comedies (Television programs) > United States > History and criticism.
United States.
Southern States.
États-Unis (Sud) > À la television.
Southern States > On television.
History.
Criticism, interpretation, etc.
Electronic books.
Online Access:Texto completo
Description
Summary:"Historian Sara Eskridge examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s"--
Physical Description:1 online resource (254 pages).
ISBN:9780826274175

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