Ground Wars : Personalized Communication in Political Campaigns

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Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such ca...

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Bibliographic Details
Main Author: Nielsen, Rasmus Kleis, 1980- (Author)
Format: Electronic eBook
Language:Inglés
Published: Princeton : Princeton University Press, 2012.
Series:Book collections on Project MUSE.
Subjects:
Political campaigns.
Communication in politics.
BUSINESS & ECONOMICS > Industries > Media & Communications.
POLITICAL SCIENCE > Political Process > General.
Communication politique > États-Unis > Histoire > 21e siecle.
Communication in politics > United States > History > 21st century.
Political campaigns > United States > History > 21st century.
United States.
History.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Cover; Contents; Acknowledgments; Prologue: Welcome to the Campaigns; CHAPTER 1 Personalized Political Communication in American Campaigns; CHAPTER 2 The Ground War Enters the Twenty-first Century; CHAPTER 3 Contacting Voters at Home; CHAPTER 4 Organizing Campaign Assemblages; CHAPTER 5 Targeting Voters for Personal Contacts; CHAPTER 6 Always Fighting the Same Ground War?; Research Appendix; Notes; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W.

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