Ground Wars : Personalized Communication in Political Campaigns

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Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such ca...

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Bibliographic Details
Main Author: Nielsen, Rasmus Kleis, 1980- (Author)
Format: Electronic eBook
Language:Inglés
Published: Princeton : Princeton University Press, 2012.
Series:Book collections on Project MUSE.
Subjects:
Political campaigns.
Communication in politics.
BUSINESS & ECONOMICS > Industries > Media & Communications.
POLITICAL SCIENCE > Political Process > General.
Communication politique > États-Unis > Histoire > 21e siecle.
Communication in politics > United States > History > 21st century.
Political campaigns > United States > History > 21st century.
United States.
History.
Electronic books.
Online Access:Texto completo
Description
Summary:Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implic.
Physical Description:1 online resource (256 pages).
ISBN:9781400840441

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