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The Persuadable Voter : Wedge Issues in Presidential Campaigns

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for Amer...

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Détails bibliographiques
Auteur principal: Hillygus, D. Sunshine
Autres auteurs: Shields, Todd G.
Format: Électronique eBook
Langue:Inglés
Publié: Princeton : Princeton University Press, 2014.
Collection:Book collections on Project MUSE.
Sujets:
Accès en ligne:Texto completo
Table des matières:
  • Cover; Contents; List of Illustrations; List of Tables; Acknowledgments; One: Wedge Issues in Presidential Campaigns; Two: The Reciprocal Campaign; Three: Measuring the Persuadable Partisan; Four: Capturing Campaign Persuasion; Five: The Republican Southern Strategy: A Case Study of the Reciprocal Campaign; Six: Candidate Strategy in the 2004 Campaign; Seven: Conclusions: Consequences for Democratic Governance; Appendix 1 Question Wording and Coding; Appendix 2 Content Analysis Coding; Appendix 3 Statistical Results; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T.
  • UV; W; Y; Z.