The Persuadable Voter : Wedge Issues in Presidential Campaigns

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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for Amer...

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Détails bibliographiques
Auteur principal: Hillygus, D. Sunshine
Autres auteurs: Shields, Todd G.
Format: Électronique eBook
Langue:Inglés
Publié: Princeton : Princeton University Press, 2014.
Collection:Book collections on Project MUSE.
Sujets:
Voting.
Presidents > Election.
Politics and government.
Vote > États-Unis.
Voting > United States.
Presidents > United States > Election.
United States.
États-Unis > Politique et gouvernement.
United States > Politics and government.
Electronic books.
Accès en ligne:Texto completo
Description
Résumé:The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Vo.
Description matérielle:1 online resource (272 pages).
ISBN:9781400831593

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