Measuring Up : How Advertising Affects Self-Image /

Mostrar otras versiones (2)

Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

Detalles Bibliográficos
Autor principal: Shields, Vickie Rutledge
Otros Autores: Heinecken, Dawn
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : University of Pennsylvania Press, 2002.
Colección:Book collections on Project MUSE.
Temas:
Semiotics.
Gender identity in mass media.
Advertising.
Publicity.
SOCIAL SCIENCE > Sociology > General.
advertising.
Semiotique.
Publicite.
Identite sexuelle dans les medias.
Advertising
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Theory and method
  • 2. Stereotypes and body parts : advertising content
  • 3. What do ads teach us about gender
  • 4. Signs of the times : a semiotics of gender ads
  • 5. Weighing in and measuring up
  • 6. Elizabeth's story
  • 7. Differences within gender : manufacturing distance
  • 8. Interventions and changes
  • 9. Final thoughts.

Ejemplares similares