Measuring Up : How Advertising Affects Self-Image /

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Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

Detalles Bibliográficos
Autor principal: Shields, Vickie Rutledge
Otros Autores: Heinecken, Dawn
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : University of Pennsylvania Press, 2002.
Colección:Book collections on Project MUSE.
Temas:
Semiotics.
Gender identity in mass media.
Advertising.
Publicity.
SOCIAL SCIENCE > Sociology > General.
advertising.
Semiotique.
Publicite.
Identite sexuelle dans les medias.
Advertising
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Descripción Física:1 online resource (224 pages): illustrations
ISBN:9780812204025

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