Measuring Up : How Advertising Affects Self-Image /

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Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

Bibliographic Details
Main Author: Shields, Vickie Rutledge
Other Authors: Heinecken, Dawn
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : University of Pennsylvania Press, 2002.
Series:Book collections on Project MUSE.
Subjects:
Semiotics.
Gender identity in mass media.
Advertising.
Publicity.
SOCIAL SCIENCE > Sociology > General.
advertising.
Semiotique.
Publicite.
Identite sexuelle dans les medias.
Advertising
Electronic books.
Online Access:Texto completo
Description
Summary:Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Physical Description:1 online resource (224 pages): illustrations
ISBN:9780812204025

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