Workers Go Shopping in Argentina : The Rise of Popular Consumer Culture /

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This book examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. The author examines the social and political changes that occu...

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Bibliographic Details
Main Author: Milanesio, Natalia, 1974-
Format: Electronic eBook
Language:Inglés
Published: Albuquerque : University of New Mexico, 2013.
Series:Book collections on Project MUSE.
Subjects:
Arbeiterklasse
Verbraucherverhalten
Working class.
Economic history.
Consumption (Economics)
Consumers.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
Travailleurs > Argentine > Histoire.
Working class > Argentina > History.
Consumers > Argentina > History > 20th century.
Consumption (Economics) > Argentina.
Argentine.
Argentinien
Argentina.
Argentine > Conditions economiques > 20e siecle.
Argentina > Economic conditions > 20th century.
History.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Industry, wages, and the state: the rise of popular consumer culture
  • Surveys and campaigns : discovering and reaching the worker-consumer
  • Commercial culture becomes popular : advertising and the challenges of a changing market
  • How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
  • Love in the time of mass consumption
  • Tales of consumers : memory and working-class material culture
  • Epilogue : consumer culture today.

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