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Workers Go Shopping in Argentina : The Rise of Popular Consumer Culture /

This book examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. The author examines the social and political changes that occu...

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Détails bibliographiques
Auteur principal: Milanesio, Natalia, 1974-
Format: Électronique eBook
Langue:Inglés
Publié: Albuquerque : University of New Mexico, 2013.
Collection:Book collections on Project MUSE.
Sujets:
Accès en ligne:Texto completo
Table des matières:
  • Industry, wages, and the state: the rise of popular consumer culture
  • Surveys and campaigns : discovering and reaching the worker-consumer
  • Commercial culture becomes popular : advertising and the challenges of a changing market
  • How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
  • Love in the time of mass consumption
  • Tales of consumers : memory and working-class material culture
  • Epilogue : consumer culture today.