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Workers Go Shopping in Argentina : The Rise of Popular Consumer Culture /

This book examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. The author examines the social and political changes that occu...

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Détails bibliographiques
Auteur principal: Milanesio, Natalia, 1974-
Format: Électronique eBook
Langue:Inglés
Publié: Albuquerque : University of New Mexico, 2013.
Collection:Book collections on Project MUSE.
Sujets:
Accès en ligne:Texto completo
Description
Résumé:This book examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. The author examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption.--description provided by publisher.
Description matérielle:1 online resource (320 pages).
ISBN:9780826352439