Advertising on Trial : Consumer Activism and Corporate Public Relations in the 1930s /

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Annotation

Detalles Bibliográficos
Autor principal: Stole, Inger L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, 2006.
Colección:Book collections on Project MUSE.
Temas:
Werbung
Kundenbindung
Corporations > Public relations.
Advertising.
BUSINESS & ECONOMICS > Advertising & Promotion.
Societes > Relations publiques > États-Unis.
Corporations > Public relations > United States.
Advertising > United States > History.
USA
United States.
History.
Electronic book.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The rise of a corporate culture : early consumer response
  • Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement
  • The drive for legislation to establish federal advertising regulation, 1933-1935
  • A consumer movement divided : the birth of Consumers Union Incorporated
  • Defining the "consumer agenda," the business community joins the Frey
  • Legislative closure : the Wheeler-Lea Amendment
  • Witch hunt, red baiting, and the end to the radical critique of advertising.

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