Advertising on Trial : Consumer Activism and Corporate Public Relations in the 1930s /

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Annotation

Détails bibliographiques
Auteur principal: Stole, Inger L.
Format: Électronique eBook
Langue:Inglés
Publié: Urbana : University of Illinois Press, 2006.
Collection:Book collections on Project MUSE.
Sujets:
Werbung
Kundenbindung
Corporations > Public relations.
Advertising.
BUSINESS & ECONOMICS > Advertising & Promotion.
Societes > Relations publiques > États-Unis.
Corporations > Public relations > United States.
Advertising > United States > History.
USA
United States.
History.
Electronic book.
Electronic books.
Accès en ligne:Texto completo
Description
Résumé:Annotation
Description matérielle:1 online resource (312 pages).
ISBN:9780252092589

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