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You Are the Brand /
"Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for other...
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| Format: | Electronic eBook |
| Language: | Inglés |
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New Brunswick, N.J. :
Rutgers University Press,
2011.
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| Series: | Book collections on Project MUSE.
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| Subjects: | |
| Online Access: | Texto completo |
| Summary: | "Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies"--Provided by publisher. |
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| Physical Description: | 1 online resource (256 pages). |
| ISBN: | 9780813550718 |