The American Retail Value Proposition : Crafting Unique Experiences at Compelling Prices /

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Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Bibliographic Details
Main Author: Murray, Kyle B. (Kyle Bayne), 1973- (Author)
Format: Electronic eBook
Language:Inglés
Published: Toronto : University of Toronto Press, [2016]
Series:Book collections on Project MUSE.
Subjects:
Retail trade.
Marketing.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Industrial Management.
Commerce de detail > États-Unis.
Marketing > États-Unis.
Retail trade > United States.
Marketing > United States.
United States.
Electronic books.
Online Access:Texto completo
Description
Summary:Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Physical Description:1 online resource (256 pages): illustrations
ISBN:9781442624771

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