Beyond Persuasion : Communication Strategies for Healthcare Managers in the Digital Age /

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Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care,...

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Détails bibliographiques
Auteur principal: Parsons, Patricia, 1954- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Toronto : University of Toronto Press, 2013.
Édition:Second edition.
Collection:Book collections on Project MUSE.
Sujets:
Health services administration.
Communication in medicine.
Communication in management.
MEDICAL > Hospital Administration & Care.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
POLITICAL SCIENCE > Public Policy > Social Security.
public relations.
Relations publiques.
Communication.
Communication en gestion.
Communication en medecine.
Services de sante > Administration.
Public Relations
Health Services Administration
Health Facility Administrators
Communication
Public relations.
Electronic books.
Accès en ligne:Texto completo
Description
Résumé:Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
Description matérielle:1 online resource (216 pages).
ISBN:9781442667532

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