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Flux : What Marketing Managers Need to Navigate the New Environment /
The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
| Otros Autores: | , |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
2012.
|
| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | musev2_105813 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905054032.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 130312s2012 onc o 00 0 eng d | ||
| 020 | |a 9781442698390 | ||
| 020 | |z 9781442644038 | ||
| 020 | |z 9781442698406 | ||
| 035 | |a (OCoLC)829905884 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 245 | 0 | 0 | |a Flux : |b What Marketing Managers Need to Navigate the New Environment / |c edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin. |
| 264 | 1 | |a Toronto : |b University of Toronto Press, |c 2012. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2023 | |
| 264 | 4 | |c ©2012. | |
| 300 | |a 1 online resource (344 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Introduction: the evolving role of the marketing manager -- Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman -- 2. Losing control and loving it / David Dunne -- 3. Brand extension strategy: an integrative framework / Sridhar Moorthy -- 4. What makes the internet different? / Avi Goldfarb -- Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell -- 6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai -- 7. Marketing management when facing forward-looking consumers / Andrew T. Ching -- 8. Strategic forward-looking marketing management / Ron N. Borkovsky -- 9. Just imagine: the role of visualization in new product evaluation / Min Zhao -- 10. The role of morality in consumer decisions / Nina Malzar -- Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi -- 12. Hang on: the psychology of time and implications for designing queues / Dilip Soman -- 13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal -- 14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo -- 15. Managing brands by leveraging academic research / Delaine Hampton. | |
| 520 | |a The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209 | |
| 650 | 7 | |a Marketing |x Decision making. |2 fast |0 (OCoLC)fst01010188 | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Marketing |x Management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Soman, Dilip, |e editor. | |
| 700 | 1 | |a Soberman, David, |d 1960- |e editor. | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/105813/ |
| 945 | |a Project MUSE - Custom Collection | ||