Flux : What Marketing Managers Need to Navigate the New Environment /

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The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

Detalles Bibliográficos
Otros Autores: Soman, Dilip (Editor ), Soberman, David, 1960- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, 2012.
Colección:Book collections on Project MUSE.
Temas:
Marketing > Management.
Marketing > Decision making.
Consumer behavior.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Marketing > General.
Consommateurs > Comportement.
Marketing > Gestion.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
Descripción Física:1 online resource (344 pages): illustrations
ISBN:9781442698390

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