The Retail Value Proposition : Crafting Unique Experiences at Compelling Prices /

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Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Bibliographic Details
Main Author: Murray, Kyle B. (Kyle Bayne), 1973-
Format: Electronic eBook
Language:Inglés
Published: Toronto [Ont.] : University of Toronto Press, 2013
Series:Book collections on Project MUSE.
Subjects:
Retail trade.
Marketing.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Industries > Retailing.
marketing.
Commerce de detail.
Marketing
Electronic books.
Online Access:Texto completo
Description
Summary:Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Physical Description:1 online resource (248 pages): illustrations, digital file
ISBN:9781442696488

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