Cita APA (7a ed.)

Chartered Institute of Marketing, Ennew, C., Watkins, T., & Wright, M. (1993). Cases in marketing financial services. Butterworth-Heinemann on behalf of the Chartered Institute of Marketing.

Cita Chicago Style (17a ed.)

Chartered Institute of Marketing, Christine Ennew, Trevor Watkins, y Mike Wright. Cases in Marketing Financial Services. Oxford: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993.

Cita MLA (8a ed.)

Chartered Institute of Marketing, et al. Cases in Marketing Financial Services. Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993.