Chartered Institute of Marketing, Ennew, C., Watkins, T., & Wright, M. (1993). Cases in marketing financial services. Butterworth-Heinemann on behalf of the Chartered Institute of Marketing.
Chicago Style (17th ed.) CitationChartered Institute of Marketing, Christine Ennew, Trevor Watkins, and Mike Wright. Cases in Marketing Financial Services. Oxford: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993.
MLA (8th ed.) CitationChartered Institute of Marketing, et al. Cases in Marketing Financial Services. Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993.
Warning: These citations may not always be 100% accurate.