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When tradition turns into innovation : how firms can create and appropriate value through tradition /
Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfull...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford, UK :
Chandos Pub.,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; When Tradition Turns into Innovation: How Firms can Create and Appropriate Value Through Tradition; Copyright Page; Table of Contents; List of figures and tables; Acknowledgements; About the authors; Preface; Chapter 1. Re-thinking the innovation approach; Notes; Chapter 2. The meaning of tradition; Chapter 3. A tradition-based innovation strategy; Chapter 4. Case studies; Aboca; Amarelli; Apreamare; Barilla Group; Breguet; Brunello Cucinelli Group; Caff�e Vergnano; Cartier; Cartiere Miliani Fabriano; Ditta Bortolo Nardini; The Kikkoman Corporation; Lavazza; The Lego Group; Lindt
- PersolPerugina; Pictet & Cie; Shifman; Steinway & Sons; Tong Ren Tang; Chapter 5. Toward a new perspective of innovation; References; Index