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When tradition turns into innovation : how firms can create and appropriate value through tradition /
Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfull...
| Call Number: | Libro Electrónico |
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| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Oxford, UK :
Chandos Pub.,
2012.
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| Online Access: | Texto completo |