When tradition turns into innovation : how firms can create and appropriate value through tradition /

Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfull...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Messeni Petruzzelli, Antonio
Otros Autores: Albino, Vito
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford, UK : Chandos Pub., 2012.
Temas:
2000-2099
Technological innovations > Economic aspects.
Knowledge management.
Intellectual property > Valuation.
Financial crises > History > 21st century.
Knowledge Management
Innovations > Aspect �economique.
Gestion des connaissances.
Propri�et�e intellectuelle > �Evaluation.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Financial crises
Intellectual property > Valuation
Knowledge management
Technological innovations > Economic aspects
Produktinnovation
Know-how
Tradition
Unternehmenskultur
History
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