Freemium economics : leveraging analytics and user segmentation to drive revenue /

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Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to ma...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Seufert, Eric Benjamin
Format: Électronique eBook
Langue:Inglés
Publié: Waltham, Massachusetts : MK, [2014]
Collection:Savvy manager's guides.
Sujets:
Pricing.
Bundling (Marketing)
Marketing.
Demand (Economic theory)
Consumption (Economics)
Computer software industry > Case studies.
Economics.
Economics
Marketing
Prix > Fixation.
Vente group�ee.
Demande (Th�eorie �economique)
Logiciels > Industrie > �Etudes de cas.
�Economie politique.
marketing.
economics.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Computer software industry
Pricing
Case Reports
Case studies
Case studies.
�Etudes de cas.
Accès en ligne:Texto completo
Table des matières:
  • Chapter 1. The freemium business model
  • chapter 2. Analytics and freemium products
  • chapter 3. Quantitative methods for product management
  • chapter 4. Freemium metrics
  • chapter 5. Lifetime customer value
  • chapter 6. Freemium monetization
  • chapter 7. Virality
  • chapter 8. Growth.

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