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Crisis management at the speed of the internet : trend report /
Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team re...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier : Security Executive Council,
2013.
|
| Colección: | Security Executive Council risk management portfolio.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | SCIDIR_ocn846961390 | ||
| 003 | OCoLC | ||
| 005 | 20231117044843.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 130415s2013 ne ob 000 0 eng d | ||
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| 019 | |a 836401446 |a 857915331 | ||
| 020 | |a 9780124115910 |q (e-book) | ||
| 020 | |a 0124115918 |q (e-book) | ||
| 020 | |z 9780124115873 | ||
| 035 | |a (OCoLC)846961390 |z (OCoLC)836401446 |z (OCoLC)857915331 | ||
| 050 | 4 | |a HD59.2 |b .H39 2013eb | |
| 060 | 4 | |a Online Book | |
| 072 | 7 | |a COM |x 020000 |2 bisacsh | |
| 072 | 7 | |a COM |x 043060 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.4 |b 23 |
| 100 | 1 | |a Hayes, Bob. | |
| 245 | 1 | 0 | |a Crisis management at the speed of the internet : |b trend report / |c Bob Hayes, Kathleen Kotwica. |
| 260 | |a Amsterdam ; |a Boston : |b Elsevier : |b Security Executive Council, |c 2013. | ||
| 300 | |a 1 online resource (x, 28 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Risk management portfolio | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Understanding threats from new Internet technologies -- Examples of Internet-based incidents -- Planning ahead to mitigate a possible Internet crisis -- When time matters most : responding in real time -- A comprehensive approach to internal communications. | |
| 520 | |a Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 0 | |a Public relations. | |
| 650 | 1 | 2 | |a Public Relations |0 (DNLM)D011641 |
| 650 | 6 | |a Entreprises |x Image. |0 (CaQQLa)201-0133431 | |
| 650 | 6 | |a Soci�et�es |x Relations publiques. |0 (CaQQLa)000282677 | |
| 650 | 6 | |a Relations publiques. |0 (CaQQLa)201-0074875 | |
| 650 | 7 | |a corporate image. |2 aat |0 (CStmoGRI)aat300195663 | |
| 650 | 7 | |a public relations. |2 aat |0 (CStmoGRI)aat300054685 | |
| 650 | 7 | |a COMPUTERS |x Data Transmission Systems |x General. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x Networking |x Vendor Specific. |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast |0 (OCoLC)fst01082892 | |
| 650 | 7 | |a Corporate image |2 fast |0 (OCoLC)fst00879659 | |
| 650 | 7 | |a Corporations |x Public relations |2 fast |0 (OCoLC)fst00879905 | |
| 700 | 1 | |a Kotwica, Kathleen. | |
| 776 | 0 | 8 | |i Print version: |a Hayes, Bob. |t Crisis Management at the Speed of the Internet : Trend Report. |d Burlington : Elsevier Science, �2013 |z 9780124115873 |
| 830 | 0 | |a Security Executive Council risk management portfolio. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780124115873 |z Texto completo |