Crisis management at the speed of the internet : trend report /

Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team re...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hayes, Bob
Otros Autores: Kotwica, Kathleen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier : Security Executive Council, 2013.
Colección:Security Executive Council risk management portfolio.
Temas:
Corporate image.
Corporations > Public relations.
Public relations.
Public Relations
Entreprises > Image.
Soci�et�es > Relations publiques.
Relations publiques.
corporate image.
public relations.
COMPUTERS > Data Transmission Systems > General.
COMPUTERS > Networking > Vendor Specific.
Public relations
Corporate image
Corporations > Public relations
Acceso en línea:Texto completo
Descripción
Sumario:Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training.
Descripción Física:1 online resource (x, 28 pages)
Bibliografía:Includes bibliographical references.
ISBN:9780124115910
0124115918

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