Breakthrough food production innovation through emotions research /

Brand owners are in crisis. Consumer trust is at an all time low. Over 95% of all consumer product launches in the packaged goods sector fail to achieve their goals for success. This book gives a clear answer to why success rates are so low in the consumer packaged good industry and lays out a roadm...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lundahl, David S.
Format: Electronic eBook
Language:Inglés
Published: London ; Waltham, MA : Elsevier/Academic Press, �2012.
Subjects:
Food > Marketing.
Food > Psychological aspects.
New products > Development.
New products > Marketing.
Food industry and trade.
Package goods industry.
Emotions.
Consumer behavior.
Aliments > Aspect psychologique.
Conditionnement (Emballage) > Industrie.
Consommateurs > Comportement.
Consumer behavior
Emotions
Food industry and trade
Food > Marketing
Food > Psychological aspects
New products > Development
New products > Marketing
Package goods industry
voedselproducten
food products
productontwikkeling
product development
innovaties
innovations
emoties
emotions
consumentengedrag
consumer behaviour
Food Product Design
Productontwikkeling van levensmiddelen
Online Access:Texto completo
Table of Contents:
  • Introduction
  • Current Problems in the Consumer Packaged Goods industry 1
  • Innovation 2
  • Introduction to Behavior in Innovation 3
  • Behavioral Frameworks 4
  • Developing Your Innovation Strategy 5
  • Behavioral-Driven Discovery 6
  • Conceptual Design for Scoping 7
  • Product Design 8
  • Rapid Iterative Building 9
  • The Future is Now!

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