Breakthrough food production innovation through emotions research /

Brand owners are in crisis. Consumer trust is at an all time low. Over 95% of all consumer product launches in the packaged goods sector fail to achieve their goals for success. This book gives a clear answer to why success rates are so low in the consumer packaged good industry and lays out a roadm...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Lundahl, David S.
Format: Électronique eBook
Langue:Inglés
Publié: London ; Waltham, MA : Elsevier/Academic Press, �2012.
Sujets:
Food > Marketing.
Food > Psychological aspects.
New products > Development.
New products > Marketing.
Food industry and trade.
Package goods industry.
Emotions.
Consumer behavior.
Aliments > Aspect psychologique.
Conditionnement (Emballage) > Industrie.
Consommateurs > Comportement.
Consumer behavior
Emotions
Food industry and trade
Food > Marketing
Food > Psychological aspects
New products > Development
New products > Marketing
Package goods industry
voedselproducten
food products
productontwikkeling
product development
innovaties
innovations
emoties
emotions
consumentengedrag
consumer behaviour
Food Product Design
Productontwikkeling van levensmiddelen
Accès en ligne:Texto completo

Internet

Texto completo

Items no disponibles

Informations d'exemplaires de

Documents similaires