Understanding consumers of food products /

In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of diff...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Frewer, Lynn, Trijp, Hans van (Johannes Cornelia Maria van)
Format: Électronique eBook
Langue:Inglés
Publié: Boca Raton : Cambridge : CRC ; Woodhead, 2007.
Collection:Woodhead Publishing in food science, technology, and nutrition.
Sujets:
Food preferences.
Food habits.
Consumer behavior.
Processed foods > Marketing.
Consumer satisfaction.
Manners and customs.
Consumer Behavior
Feeding Behavior
Food Preferences
Cultural Characteristics
Pr�ef�erences alimentaires.
Habitudes alimentaires.
Consommateurs > Comportement.
Consommateurs > Satisfaction.
M�urs et coutumes.
TECHNOLOGY & ENGINEERING > Food Science.
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