The persona lifecycle : keeping people in mind throughout product design /

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"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Pruitt, John
Autres auteurs: Adlin, Tamara
Format: Électronique eBook
Langue:Inglés
Publié: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, �2006.
Collection:Morgan Kaufmann series in interactive technologies.
Sujets:
Product management.
New products.
Research, Industrial.
Technology.
Computing Methodologies
User-Computer Interface
Technology
Produits commerciaux > Gestion.
Produits nouveaux.
Recherche industrielle.
Technologie.
TECHNOLOGY & ENGINEERING > Industrial Technology.
TECHNOLOGY & ENGINEERING > Industrial Engineering.
BUSINESS & ECONOMICS > Production & Operations Management.
New products
Product management
Research, Industrial
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