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Monetizing innovation : how smart companies design the product around the price /

"Surprising rules for successful monetization In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and n...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Ramanujam, Madhavan (Author), Tacke, Georg (Author)
Other Authors: Stephens, Darren (Narrator)
Format: Electronic Audio
Language:Inglés
Published: [Place of publication not identified] : Ascent Audio, 2023.
Edition:[First edition].
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)