Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability /

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing secto...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan, 1947- (Author), Hooi, Den Huan (Author), Mussry, Jacky (Author)
Other Authors: Martin, Eric (Actor) (Narrator)
Format: Electronic Audio
Language:Inglés
Published: [Place of publication not identified] : Ascent Audio, 2023.
Edition:[First edition].
Subjects:
Marketing > Management.
Organizational change.
Decision making.
Strategic planning.
Creative ability in business.
Marketing > Gestion.
Changement organisationnel.
Prise de décision.
Planification stratégique.
Créativité dans les affaires.
decision making.
Creative ability in business
Decision making
Marketing > Management
Organizational change
Strategic planning
Audiobooks
Audiobooks.
Livres audio.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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