The strategy and tactics of pricing : a guide to growing more profitably /

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"The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from mar...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Nagle, Thomas T., 1951- (Author)
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon ; New York, NY : Routledge, 2023.
Edition:Seventh edition.
Subjects:
Pricing.
Marketing > Decision making.
Prix > Fixation.
BUSINESS & ECONOMICS / Purchasing & Buying
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / Marketing / General
Marketing > Decision making
Pricing
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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