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The power of scarcity : leveraging urgency and demand to influence customer decisions /

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful-invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scal...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Weinstein, Mindy (Author)
Other Authors: Johnston, Karen Ruth (Narrator)
Format: Electronic Audio
Language:Inglés
Published: [Place of publication not identified] : McGraw Hill-Ascent Audio, 2022.
Edition:[First edition].
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)