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Manage your customer portfolio for maximum lifetime value : how converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs /
Setting goals regarding relationship conversion, leverage, and defense can drive future revenue and lower costs, but this work requires a clear understanding of the heterogeneity of customer needs and economies of scale as they emerge over time. To inform and act upon this understanding, companies n...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2022.
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| Édition: | [First edition]. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |