Loading…

Key marketing metrics : the 50+ metrics every manager needs to know /

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important m...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Bendle, Neil T. (Author), Farris, Paul W. (Author), Pfeifer, Phillip Edward, 1951- (Author), Reibstein, David J. (Author)
Format: Electronic eBook
Language:Inglés
Published: Harlow, England : Pearson, [2021]
Edition:Third edition.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.
Physical Description:1 online resource (491 pages) : illustrations
Bibliography:Includes bibliographical references and index.