Get in the game : how to level up your business with gaming, esports, and emerging technologies /

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"Get in the Game is the essential guide for marketers and business executives who seek to fast-track their understanding of gaming and esports, which are among the largest and fastest-growing consumer entertainment platforms yet remain largely opaque to decision makers across all industries. Wi...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Stringfield, Jonathan (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Sujets:
Video games industry.
Computer games > Economic aspects.
Computer games > Social aspects.
Strategic planning.
Technological innovations > Economic aspects.
Marketing.
Planification stratégique.
Innovations > Aspect économique.
marketing.
Computer games industry
Computer games > Social aspects
Marketing
Strategic planning
Technological innovations > Economic aspects
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