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Decoded : the science behind why we buy /
"In this ground-breaking book, Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, NJ :
John Wiley & Sons, Inc.,
2023.
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |