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Fundamentals of public communication campaigns /
"Public communication campaigns are found everywhere and it is nearly impossible to elude them in our modern-day environment of traditional communication and social media. By and large, a campaign is a comprehensive and organized attempt at shaping the behavior, attitude, or decision-making sta...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley Blackwell,
2023.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |