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Revenue operations : a new way to align sales & marketing, monetize data, and ignite growth /

"Modern selling requires levels of speed, accountability, visibility, and teamwork that are unmanageable in a traditional model where sales and marketing and customer service are entirely separate functions. This book explains the solution many tech companies are landing on: a Revenue Operation...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Diorio, Stephen G. (Auteur), Hummel, Chris K. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)