International luxury brand strategy /

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Lu, Pierre Xiao (Editor)
Format: Electronic eBook
Language:Inglés
Published: London : Routledge, 2019.
Edition:1st.
Subjects:
Luxury goods industry > Management.
Brand name products > Management.
Luxuries > Marketing.
Export marketing.
Communication in marketing.
Produits de luxe > Industrie > Gestion.
Produits de marque > Gestion.
Communication en marketing.
Brand name products > Management
Communication in marketing
Export marketing
Luxuries > Marketing
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Texto completo (Requiere registro previo con correo institucional)

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