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HBR's 10 Must Reads on Sales /
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditio...
| Main Authors: | , , , , |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic Audio |
| Language: | Inglés |
| Published: |
Ascent Audio,
2020.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
| Summary: | Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly. |
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| Physical Description: | 1 online resource (20922 pages) |
| ISBN: | 9781469078663 146907866X |