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How Clients Buy /

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The pro...

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Bibliographic Details
Main Authors: McMakin, Tom (Author), Fletcher, Doug (Author)
Corporate Author: Safari, an O'Reilly Media Company
Other Authors: Abrams, Barry (Narrator)
Format: Electronic Audio
Language:Inglés
Published: Ascent Audio, 2019.
Edition:1st edition.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.
Physical Description:1 online resource (23681 pages)
ISBN:9781469075068
1469075067