The Adweek Copywriting Handbook /

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,...

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Bibliographic Details
Main Author: Sugarman, Joseph (Author)
Corporate Author: Safari, an O'Reilly Media Company
Other Authors: Lenz, Mike (Narrator)
Format: Electronic Audio
Language:Inglés
Published: Ascent Audio, 2020.
Edition:1st edition.
Subjects:
Audiobooks.
Livres audio.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Physical Description:1 online resource (40150 pages)
ISBN:9781663711328
1663711321

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