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User tested : how the world's top companies use human insight to create great experiences /

"Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and execut...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Estes, Janelle (Author), MacMillan, Andy (Andy P.) (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley, [2022]
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)