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User tested : how the world's top companies use human insight to create great experiences /

"Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and execut...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Estes, Janelle (Auteur), MacMillan, Andy (Andy P.) (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : Wiley, [2022]
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)