Branding Between the Ears : using cognitive science to build lasting customer connections /

"The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your br...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Dayal, Sandeep (Author)
Format: Electronic eBook
Language:Inglés
Published: New Yorky : McGraw Hill, [2022]
Edition:1 Edition.
Subjects:
Branding (Marketing)
Marketing > Psychological aspects.
Cognitive neuroscience.
Stratégie de marque.
Marketing > Aspect psychologique.
Neurosciences cognitives.
branding.
Cognitive neuroscience
Marketing > Psychological aspects
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items