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Branding Between the Ears : using cognitive science to build lasting customer connections /

"The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your br...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Dayal, Sandeep (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New Yorky : McGraw Hill, [2022]
Édition:1 Edition.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)