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Practical management for the digital age : an introduction for engineers, scientists, and related disciplines /
"This book is an accessible and comparatively short text that can comfortably be read cover-to-cover over the course of a semester. It has been written for readers with little or no prior knowledge of the concepts of management or experience in professional management activities. It forms an ac...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Boca Raton, FL :
CRC Press,
2022.
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| Édition: | First edition. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
Table des matières:
- Toward modern management
- The private enterprise
- The economic theory of the firm
- The economics of digitalization and automation
- Technology, innovation, and disruption
- Life cycle thinking
- Business modeling
- New business formation
- Managing operations
- Managing people
- Marketing
- Managing quality and risk
- Financial planning and the basics of financial accounting
- Financial analysis
- Evaluating flows of money
- Planning and monitoring projects.